1. Our clients' interests always come first. Our experience shows that if we serve our clients well, our own success will follow.
   
   
2. Our assets are our people, capital and reputation. If any of these is ever diminished, the last is the most difficult to restore. We are dedicated to complying fully with the letter and spirit of the laws, rules and ethical principles that govern us. Our continued success depends upon unswerving adherence to this standard.
   
   
3. We take great pride in the professional quality of our work. We have an uncompromising determination to achieve excellence in everything we undertake. Though it would be possible for us to grow rapidly by promising the sky, we would, if it came to a choice, rather be honest than try to make a fast buck at client's expense.
   
   
4.  We stress creativity and imagination in everything we do. While recognizing that the old way may still be the best way, we constantly strive to find a better strategy to meet our clients' objectives, viz. his/her profitability. We pride ourselves on having been the first to spot a major change in trend on very many occasions in the past.
   
   
5. We make an unusual effort to analyze the charts. Every single update is written with great care and attention to detail. In this business, we know that without the commitment to quality, our clients will get hurt. That is the last thing we want.
   
   
6. For us to be successful, our clients' must be able to recognize our talents. They should speak to their friends and families about their successes and remember to mention us in their conversation. That means we must ensure that the clients' welfare is constantly in our minds before each and every trade recommendation.
   
   
7. The dedication of our people to the firm and the intense effort they give their jobs are greater than one finds in most other organizations. We think that this is an important part of our success.
   
   
8. We want to be able to service our client base efficiently. We wish to maintain the loyalty, the intimacy and the esprit de corps that we all treasure and that contribute greatly to our success.
   
   
9. We constantly strive to anticipate the rapidly changing markets and to develop new skills that will meet the challenge posed by the markets. We know that the world of finance will not stand still and that complacency can lead to extinction.
   
   
10. We regularly receive confidential information as part of our normal client relationships. To breach a confidence or to use confidential information improperly or carelessly would be unthinkable.
    
    
11. Our business is highly competitive, and we aggressively seek to expand our client relationships. However, we must always be fair competitors and must never denigrate other firms.
    
    
12. Integrity and honesty are at the heart of our business. We expect our people to maintain high ethical standards in everything they do, both in their work for the firm and in their personal lives.
    
    
    

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